Spezierie Palazzo Vecchio Dott.Di Massimo

About

Florence, since the Renaissance time, has been considered the world capital of perfumery art, thanks to "Caterina De Medici" and her famous master perfumers called "Muschiari". Dr. Giovanni Di Massimo, chemist in Florence, following an unexpected finding of some ancient recipe book manuscripts written by those perfumers of the '500, developed a growing interest for this enchanting and mysterious world. Thanks to his researches and innovations, he succeeded in giving to this old Florentine art a new life. I PROFUMI DI FIRENZE has been created, "Acque Mirabili Odorose", known and prized in the world just like the fragrances manufactured by the ancient "Muschiari", able to stimulate charming and suggestive feelings. Where the most fleeting part of our memory have gone? The one of our childhood and youth? Sometime, to find it out again, we just need "to listen" to the fresh, sweet, enchanted fragrance of "I PROFUMI DI FIRENZE".

At a glance

• Typical visit: about 30 minutes