Museo Archeologico Virtuale (MAV)

About

The Museo Archeologico Virtuale (MAV) is a cutting‑edge digital museum located in Ercolano, just a stone’s throw from the ancient ruins of Pompeii and Herculaneum. The venue invites visitors to step into the past through an immersive, high‑definition virtual journey that recreates the streets, amphitheatres, villas, and everyday life of the Roman world. Powered by 3D modeling, holograms, augmented reality and interactive kiosks, the MAV brings archaeology to life in a way that is engaging for all ages. Complementing its rich virtual halls, the museum has recently launched MAV 5.0, an upgrade that now includes AI‑guided tours, a new coffee shop and space lab, and opportunities to explore the city from the sky with a virtual drone. Whether you’re a history buff, a technology enthusiast, a family with young children, or a school group, the MAV offers an enlightening, hands‑on adventure into a pivotal moment of human history. The visitor experience begins at the entrance hall and unfolds across multiple zones: the interactive Space Lab, the immersive 360° Sala Immersiva, the AR‑enabled Virtual Theatre, and dedicated rooms for the reconstruction of the Villa dei Papiri and the soot‑covered walls of Pompeii. The museum’s digital tour is available in both Italian and English, ensuring a smooth experience for international guests. With a 10‑00–17‑00 opening time, the MAV is accessible to everyone, though children under five enter for free. The museum offers a range of ticket options, from individual adult entries to family packages and special film screenings, all redeemable online via the official ticket portal. Overall, the MAV seamlessly blends the excitement of cutting‑edge technology with the enduring allure of ancient Rome, making it a must‑visit attraction for anyone traveling to Campania.

Highlights

• Virtual Museum Experience
• Interactive Exhibits
• Augmented Reality Tours
• Future of Museology

Must-See Areas

Good to Know

At a glance

• Typical visit: about 1 hour 30 minutes

Tickets & pricing