The Upside Down Amsterdam

About

The Upside Down Amsterdam is the world’s largest interactive social‑media museum, where visitors step into a kaleidoscopic blend of optical illusion rooms, colour‑splashed installations and vibrant theatre. With more than 25 themed rooms—every one a perfect backdrop for Instagram, TikTok, or Instagram Reels—guests can snap photos of themselves suspended upside‑down, in reel‑time LED light‑ball pits, or half‑inside a miniature jet deck. The experience moves beyond a traditional museum by showcasing contemporary Dutch culture, from dance‑music beats to rainbow‑hued street art, and invites guests to be the artist themselves. A full day of popping, photo‑taking, and indulgent food and cocktail options turns the venue into a playful photo‑studio that is a must‑visit for creatives, families, and those looking for a unique city‑wide experience. In addition to the regular ticket ($23.95), children ages 3‑11 enjoy discounted entry ($17.95), and a cocktail‑combo ticket lets guests explore the venue and enjoy a cocktail in the eye‑catching café. All days, opening 9:30 am to 7:00 pm (8:00 pm on Fridays and Saturdays), with special extended hours during the holiday season. A wheelchair‑friendly layout, free lockers, and easy public‑transport access make it convenient for all visitors.

Highlights

• Optical Illusion Rooms
• Ball Pit & LED Light Dome
• Cocktail Combo Ticket
• Winter Candy‑Cane Hours

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At a glance

• Typical visit: about 1 hour 30 minutes

Tickets & pricing