Max Mara

About

The 65-square-metre store with a striking facade, more than 6 meters high, is the first of a larger program of expansion in the travel retail channel at the world's leading airports. Tradition engages with innovation thanks to the technology that turns a visit to the store into a genuine sensory experience, starting from the window display, in which the traditional mannequins are replaced by a permanent video installation designed for real and virtual shopping to meet half-way. The travel retail premises have been carefully studied in order to convey the essence of the Max Mara brand, using a dynamic, appealing formula. Among the must-have items on sale will be the iconic coats, the 'Here is the Cube' project ('SMax Mara modular designer down coat ) dresses and knit tops, as well as leather accessories. Recognised throughout the world as the precursor of modern pret-a-porter fashion, the Max Mara Group is one of the largest international fashion houses and the first Italian clothing company. The company was formed (in 1951) with the aim of offering 'haute de gamme' feminine clothing, produced according to excellent industrial processes. The Max Mara Group has consolidated over time through a meticulous, luxurious style that has always achieved rising success on a world-wide scale.