Primor

About

Primor Madrid is the flagship beauty destination on Paseo de la Florida 2 in the heart of Madrid’s Centro Comercial Principe Pio, offering an extensive range of perfumes, cosmetics, makeup, haircare and skincare from world‑renowned brands such as Dior, L’Oréal, Clinique and many more. The shop welcomes visitors daily from 10 a.m. to 10 p.m., providing a vibrant and welcoming atmosphere where customers can explore the latest collections and receive professional advice. For shoppers who prefer an online experience, Primor offers free shipping on orders exceeding €25, while in‑store pickups enjoy complimentary delivery for orders over €15. The store also runs seasonal campaigns—such as a Noël calendar of daily surprises and exclusive gift‑box offers—that add a festive touch to every visit. Whether you’re a beauty enthusiast, a fashion lover, or simply looking to treat yourself, Primor Madrid delivers an engaging, one‑stop shop for all your cosmetic needs.

At a glance

• Typical visit: about 30 minutes