The Shop That Must Not Be Named
Shopping
Speciality & Gift Shops
Attraction
About
Seeking supplies for the new term at Hogwarts? Looking for a special magical artefact or wand? Or just a browsing Muggle? Whatever you’re searching for, you’ll find it at The Shop That Must Not Be Named. Situated on York's Shambles – the inspiration for Diagon Alley in the Harry Potter films – we are the original and premier shop specialising in officially licensed Harry Potter merchandise. Since opening in May 2017 we’ve delighted visitors from all over the world with our magical wares and friendly wizarding staff, who know everything you could ever want to know about the Boy Who Lived and his world. Park your broom at 30-31 Shambles.
At a glance
- Typical visit: about 30 minutes